We’ve done the science; we’ve figured out the metrics. BOON = FLAVOR.
Boon is a Los Angeles-based small batch chili oil created by Max Boonthanakit. Inspired by his love for the traditional Chinese chili crisp, Boon is a reflection of Boonthanakit’s Thai/Chinese upbringing and culinary experience.
After polishing off various brands of supermarket chili oil, Boonthanakit realized there was always something missing - more flavor. Fueled by his spice addiction, Boonthanakit went on to craft his version of the perfect chili oil which included a lot more flavor.
What started off as a hobby and a way to make ends meet, Boon has built a cult following amongst friends and family with each person rationing their supply as they wait for the next batch.